Kent Watersports manufactures and distributes some of the most valuable brands in watersports, including O'Brien, Liquid Force, HO, Connelly and Hyperlite. With a highly complex business model and many years of successful growth, their technology systems were unable to keep up. The manufacturer needed a single ERP system for all of their companies.
Implementing Microsoft Dynamics® AX helped Kent Watersports:
- Streamline financial management
- Improve business planning and forecasting
- Optimize sales
- Control manufacturing processes