The ability to better understand customers and shape buying behavior is driving the need for more extensive analytics. Gain insight into key findings based on enVista’s 2021 Inventory Optimization Survey.
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Knowing the customer better than the competition empowers organizations to create better assortments, personalized promotions and marketing campaigns to drive sales and enhance customer loyalty. Many companies have an abundance of in-store and online data that can be used to inform business decisions but analyzing this information can be challenging.
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