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Kent Watersports manufactures and distributes some of the most valuable brands in watersports, including O'Brien, Liquid Force, HO, Connelly and Hyperlite. With a highly complex business model and many years of successful growth, their technology systems were unable to keep up. The manufacturer needed a single ERP system for all of their companies.



Implementing Microsoft Dynamics® AX helped Kent Watersports:

  • Streamline financial management
  • Improve business planning and forecasting
  • Optimize sales
  • Control manufacturing processes