To some practitioners, omni-channel synchronization is an esoteric term - just a label for describing what is occurring in today’s retail environment. However, it is much more than a label, it is the basis for maximizing sales and profitability across the retail enterprise. Therefore, we use the term Enterprise Commerce Management® (ECM) to describe what retailers need across process, people and technology.
ECM encompasses a strategy, set of processes, enabling applications, technology architecture, and organizational structure that come together to delight customers, foster brand loyalty and enable retailers to compete in today’s hyper-competitive environment. ECM provides complete inventory visibility, at the right level and at the right time; shares inventory across all channels; provides a single view of the customer; utilizes mobile for social and purchase; and allows fulfillment from any supply point.
ECM is breaking new ground and moving beyond static and transactional Enterprise Resource Planning (ERP) solutions for retailers and distributors.