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How to Accelerate Your Buy Online Pick Up In Store (BOPIS) and Curbside Pick Up Strategy

As the consumer buying experience evolves, more retailers are adopting or expanding their fulfillment processes, including BOPIS, curbside pick up and ship from store. Because of the convenience and ongoing need for social distancing, these shopping behaviors will likely become ingrained habits and further increase the need for efficient and integrated BOPIS offerings. These changing consumer needs are creating tremendous pressure on retailers to ensure they have a solid strategy and technology foundation to guarantee customer satisfaction and revenue opportunities, as the availability of BOPIS impacts where consumers shop.

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Whether implementing or expanding their BOPIS and curbside pick up strategy, this white paper outlines three important steps for retailers to consider to accelerate their strategy with a focus on the following topics:

  • Defining a customer-centric strategy and process by building the right strategy, establishing a dedicated space for picked orders, creating an efficient pick up process, designing a comprehensive communication plan and mitigate fraudulent transactions
  • Ensuring a frictionless shopping experience by investing in the right technology, creating an optimized digital experience, understanding inventory in real-time and generating unified data
  • Creating a seamless and integrated organization by educating and training associates, identifying and communicating KPIs, ensuring customer satisfaction and creating a comprehensive change management program
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