Discover how modern CRM solutions can be more than a contact repository and be a true customer engagement platform.
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With recent process and technology developments, a customer relationship management (CRM) solution should be much more than just a contact repository. As traditional CRM solutions are maturing, new solutions are emerging that focus on managing omnichannel customer engagement across all touchpoints including digital and physical commerce, providing a seamless 360-degree view of the customer and supporting better customer experiences.
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