---
title: "White Paper: 3 Keys to Customer Loyalty Using Dynamics AX"
description: Extend the value of Dynamics AX 2012 R3 and build brand loyalty with enVista's enHanced Pricing for AX.
---

[![enVista](https://web.envistacorp.com/hs-fs/hub/190312/file-6969957.jpg?width=200&height=94&name=file-6969957.jpg "enVista")](https://www.envistacorp.com)

# 3 Keys to Customer Loyalty Using Dynamics AX

**By leveraging pricing and discounting tools, a business can not only extend the value of its Dynamics AX investment but also enhance the overall customer experience, building brand familiarity and loyalty.**

![CustomerLoyalty_diagonal3](https://web.envistacorp.com/hs-fs/hubfs/CustomerLoyalty_diagonal3.png?width=241&name=CustomerLoyalty_diagonal3.png)Microsoft Dynamics AX 2012 R3 provides important features for manufacturers, retailers and distributors to use for improving the customer experience. However, some of these new features are being left untapped either because they are relatively new or because users are simply unfamiliar with them.

Learn more about building customer loyalty with these three features in Dynamics AX:

1. Loyalty programs and pricing
2. Catalogs
3. Advanced pricing and discount features

 

 

 

 

Privacy Guaranteed

Your information is never shared or resold.

© 2026 enVista, LLC

![](https://www.bizographics.com/collect/?pid=3830&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=1024586&fmt=gif)