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When and Why Should I Benchmark? Understanding Benchmarking and Use Cases

Understanding when and why to benchmark will ensure that the output of the exercise achieves maximum impact. Answering the question, “How am I performing compared to my peers?” only tells what one has done in the past but does not define how to proceed. This white paper outlines the four main types of future-focused analyses that should leverage benchmarking analysis. Each of these analyses informs a different level of organizational decision making, and depending on which category one is looking to attack, there are specific applications and approaches to explore.

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