With digital shopping on the rise, where should brick-and-mortar fulfillment fall into a retailer's omni-channel aspirations?
In this white paper, a few key benefits of a ship from store or pick up from store strategy include:
- Retailers being able to drive foot traffic to existing stores from an e-commerce channel.
- Retailers being able to offer ship or pick up from store are better positioned to meet consumer expectations and realize a competitive advantage.
- When customers come into the store, retailers have an important opportunity to form a relationship and intimacy with their customer base that is not realized from parcel shipping.
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